Everything you should definitely know about ed tech marketing

Let’s get into some stats, facts, techniques and leading players in Edtech Marketing Industry.

The Kindergarten to Twelfth Grade Education Market valued at 1.16 billion U.S. dollars in 2020. The skill development market was valued at less than USD 500 million. The actual market value in 2020 was 2.8 billion; however, by 2025, the total market size is predicted to expand to 10.4 billion. 

The Kindergarten through twelfth-grade sector will likely remain the most valuable, followed by the test preparation and online certification markets.

With the current digital disruption caused by the pandemic crisis, educational technology (EdTech) is a fast-rising industry category.

 EdTech marketing tactics have been utilized because they provide organizations with an advantage in using the internet-only architecture of pushing the company to its most tremendous potential.

Learners have recognized online education as a realistic alternative for professional and university education.

Leading Edtech Companies are:

  • Udacity
  • Outschool
  • Newsela
  • Civitas Learning
  • Dreambox Learning
  • GoGuardian
  • Guild Education
  • Coursera
  • Schoology
  • Instructure
  • Chegg
  • CreativeLive
  • Course Hero
  • Duolingo
  • Masterclass
  • Remind
  • Kahoot!

Now let’s get into some Key points for successful Edtech Marketing. 

  • Edtech Marketing Agency and SaaS Marketing Agency must define the desired audience and then look for the closest match. You can’t please everyone all of the time. Specialize. Do as much research as you can. Work with assumptions until they can be refined into certainties.
  • The “education” or “all teachers” audience is ambiguous and ineffective. Reduce your target audience to something more manageable: Some examples are K-2, K-6, K-12, and higher education.
  • After all, an EdTech product is a technology product. It is critical to include I.T. from the outset.
  • Every marketing agency looks after the personas of their customers, so is the case with Edtech Marketing Agency and SaaS Marketing Agency.
  • Personas are the profiles to which an EdTech product is tailored. They include demographic data, behavioural profiles, motivations, impediments, and linkages. The interaction of these aspects directly impacts what product an EdTech will produce, how it will adapt its features, and how it will promote that product. 
  • It would be a marketing error not to use such an excellent instrument, i.e., Social Media. How frequently and what type of posts are shared reveals a lot about the brand’s identity and value. You can’t simply rely on keeping your app updated; it’s also critical to manage your social media presence, if feasible, with the aid of SMO tools.
  • The social networking platform no longer exists in the same form it was first introduced. Thanks to social media capabilities like live streaming and narrative sections, it’s more than just uploading a snapshot or video. You should build content and design, particularly for the social media narrative area, so that kids can engage, learn, and have fun all at the same time. It is a practical approach to keep your audience involved and help them realize that learning should be entertaining.
  • Email marketing remains the king of tactics because it is used by 4 billion people worldwide (over 250 million of which are in the U.S.). It has been one of the primary marketing techniques of SaaS marketing agency and Edtech Marketing Agency. Email marketing is critical to the EdTech business, and it excels other verticals in terms of efficacy. Social media has a role, but it does not ultimately outweigh the benefits of email.
  • Before and after the transaction, add tangible value (blogs, how-to videos, product guides)
  • Consider the concerns of tomorrow and how you may assist.
  • Be open and honest about any marketing or product modifications.
  • Keep track of your outcomes, solicit input from your audience, and make adjustments as needed.
  • Your marketing plan should be aesthetically beautiful and engaging, especially as an Edtech Marketing Agency or SaaS Marketing Agency. Clarity must be achieved at the outset on the type of material your audience values and anticipates. Once clarity has been completed, constantly aim to offer messages that are consistent with the same.
  • Video increases traffic and dwells time on your website.
  • Video increases client loyalty and trust.
  • Various PPC marketing companies are, but Google Ads is the most prominent. Without delving into the weeds of auctions and bidding, the basics are as follows: marketing advertisers select selections from a menu based on where they want to focus their efforts, a decision that is based on their campaign plan.
  • In recent years, YouTube has developed as a powerful marketing tool. The goal is to stay current and create videos relevant to the present scenario. For example, an Edtech can develop many instructional movies pertinent to various issues amid a pandemic. Such activities will increase YouTube interaction but will also assist you in conveying the message that your premise is instructive and based on accurate and correct facts.
  • EdTech is a business that relies on the four P’s of marketing, the most important of which is ‘Pricing.’ As a result, the only constant in this market is discounts based on variable change. Off-season, client loyalty, and course level (Beginner, Intermediate, or Advanced) are all dependent on a variety of things. However, to compete in a competitive market, discounts have been granted, and schemes such as the bundle of related courses have been established to entice clients.